GWAVA Uses Riva Integration Server to Integrate Salesforce with GroupWise and Improve Sales
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Category: Read, Riva
By: Aldo Zanoni
Riva Integration Server from Omn has significantly reduced the amount of time GWAVA's sales team spends manually logging emails, contacts and calendar information in Salesforce.
Riva Integration Server from Omni has significantly reduced the amount of time GWAVA's sales team spends manually logging emails, contacts and calendar information in Salesforce by providing advanced, server-side integration and interoperability between GroupWise and Salesforce.
Overview
With headquarters in Montreal, Canada, GWAVA is a leading developer of messaging security and archiving solutions for Novell GroupWise. GWAVA has offices in the U.S., Canada, Germany and Australia and works with a global network of authorized partners.
In 2009, GWAVA's sales team migrated from GoldMine CRM to Salesforce, the number one SaaS CRM. Since Salesforce does not support email natively, it was important for GWAVA to find a solution that provides integration and interoperability between GroupWise and Salesforce.
Riva Integration Server from Omni bridged this gap and delivers transparent, server-side synchronization of emails, contacts, accounts, appointments, tasks, quotes and opportunities without interrupting GWAVA's sales team's workflow.
The Challenge
CRM systems, while excellent for managing customer sales and support data, do not provide the full capabilities of an enterprise messaging system, such as Novell GroupWise. Some CRMs provide basic email capabilities; others, like Salesforce, do not offer any native email functionality.
The biggest challenge facing organizations that deploy a CRM is the requirement to integrate the CRM with the company's email, customer support and financial systems. Without transparent integration, salespeople spend valuable time manually entering data in multiple applications, workflows are disrupted, and valuable information may not get captured in the CRM
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